J-M Prepares for Era of Greater Competition
Dublin Core
Title
J-M Prepares for Era of Greater Competition
Description
In 1948, CBS canceled the Johns-Manville sponsored "Bill Henry and the News" due to a change in their scheduling policy. This report discusses radio advertising strategy, and how the CBS cancellation, and the subsequent move to MBS, effect public perception of the company.
Date
1948
Rights
Property and literary rights reside with the Occidental College Library. For permission to reproduce or publish, please contact Special Collections.
Relation
For more information about this image, see the Bill Henry Collection in Callimachus.
Files
Citation
“J-M Prepares for Era of Greater Competition,” Bill Henry, accessed September 19, 2024, https://billhenry.digitalcollections.oxy.edu/items/show/12.